Protect Yourself against Verizon’s Mobile Tracking Patterns

It can be truly annoying to have your web surfing habits tracked down for promotional purposes. Even though you do not actually need to worry about having your computer compromised, it is still a frustrating idea to keep in mind that you are being watched and that the sites you visit are being analyzed for marketing.

Cookies make such web tracking possible and generally the defense of Internet users against cookies have been their deletion and their decline. Once you decline having cookies installed on your computer and once you delete them from your device, you are typically good to go tracking-free.

Nevertheless, there are some cookies that have been named “zombie cookies” and that can be re-created with the help of an online advertising company. In the case of Turn, which is indeed such a company, Verizon has been accused of invasive mobile tracking with its UIDH (Unique Identifier Header). This is irritating, as the freedom to choose whether or not you wish to have your data tracked is overturned and is replaced by the smart policies of online advertisers. Of course, Turn was prompt to answer to the accusations regarding tracking cookies and claimed that the decision of users to opt out is respected permanently.

Whatever the truth, it is always a great thing to know how you can protect yourself against the needs of the online advertising industry. So, below we have covered all the guaranteed methods that can be used on your behalf for avoiding being monitored without your consent. Let’s get started, shall we?


How to Keep Verizon Mobile Tracking at Bay

Recently, the EFF (Electronic Frontier Foundation) has published an article on the apps that protect you and your mobile device (Android or iOS running) against the invasive policy of Verizon and Turn. Some of the apps that are included in the article and will help you prevent any non-consensual web tracking are the following:

They have been tested and found reliable towards dealing with such a challenging matter. So, in avoidance of having your personal information intercepted like that through mobile web tracking, you are encouraged to check out the features of these apps.

Another trustworthy solution to your problem is none other than the use of VPNs. Having all your data encrypted and masking your true IP, hiding behind a remote server of your choosing, can get you off the hook. This is a solid solution that allows you to surf the web incognito, meaning that nobody is going to notice you or be able to track you down. The same of course goes for Verizon and Turn. There are many more benefits related to the use of VPN, which make it a prudent choice for both desktop and mobile Internet users.

Similar to the VPN, there is Tor that you can use for safe and anonymous browsing. The Onion Router is free software that enables you to circumvent traffic analysis. As a result, you will be able to overcome the web tracking goal of Verizon and Turn. So, if you do not wish to have online advertisers spying on you, Tor is a powerful solution.

If you want something easy and straightforward, you can also go ahead with deleting the cookies from your computer. Apparently, you need to do that on a frequent basis. This is the only way for you to rest assured that you prevent web tracking to your mobile.

Last but not least, there is the controversial piece of advice featured in the Verizon’s privacy policy. In particular, commenting on online advertising and the defense of users from the service, we find the following: “If you do not want information to be collected for marketing purposes from services such as the Verizon Wireless Mobile Internet services, you should not use those particular services.”

Unless you want to take on the advice given by Verizon itself, you ought to come up with the most effective defensive line that will keep your mobile safe and free from web tracking. There are quite a few different alternatives that you can use, in order not to have your web browsing habits monitored in any way. You are free to read through our guidelines and see how you will be able to bypass such an inconvenience in your web experience.

There are differences among these methods described above, of course; it is up to you to decide which method truly does the trick for you and which one you should adopt for the optimal outcome. As a rule of thumb, VPN and Tor are truly reliable and can be used for enhancing your overall online security layering. Nevertheless, all the methods displayed have got pros and cons as to their cost, their difficulty or ease of use, their effectiveness and the impact on your mobile’s performance.

Let us know what you think of the methods that we have gathered concerning mobile web tracking protection, as well as any other thoughts or comments you may have on the subject!

Top/Featured Image: By Methodshop via Flickr – under cc 2.2 license

Ali Qamar Ali is an Internet security research enthusiast who enjoys "deep" research to dig out modern discoveries in the security industry. To be frank and honest, Ali started working online as a freelancer and still shares the knowledge for a living. He is passionate about sharing the knowledge with people, and always try to give only the best.
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